A dressing unit is a simple but functional construction. Design features reflect individual requirements of each beach layout. Shower and massage units may also serve as direct advertising objects.
Now the beach dressing unit is the most effective and popular advertising medium on the territory of the whole Bolshoy Sochi region from Adler to Lazarevskoe. Daily beach audience is 300 000 to 900 000 people from different regions of the Russian Federation. Average visual exposure is 3-4 hours. Each dressing unit can place 5-10 posters of 1.2x1.8 m.
The external usually holds the ads of beverages, cellular services, medicines, periodicals magazines and papers, etc. Web sites and events promotions are also on the top list. For instance, during the season of 2013 HeadHunter company offered tourist from all over the country to spend leisure time wisely and search for the job of their dream via their web page.
The ads placed inside of the dressing unit are as effective as external ones.
The goods are different (for example personal care products) thus the information should be delivered on a case by case basis. Sometimes the interior ads are the most convenient way to inform thе recipient.
The quality of the advertisements is a very important issue. The facilities are neatly manufactured and designed to fit the landscape. Displayed ads are of the high quality: they are installed and replaced if needed with such care as if they are not on the beach but in the fashionable boutique.
Every season the experienced advertisers place ads on summer facilities getting closer to the perfection of the design and informativeness of their posters. Branding of all sides of the dressing unit gives the most effective outcome. This way it becomes a real advertising story.
It is very spectacular, fancy, gives some summer spirit, doesn't annoy holidaymakers, is right on, simple and functional. So it is only advantages for both the advertisers and recipients.
Our spacious country seldom offers such an unusual and qualitative way of advertising.
More than 10 years we have been showing the high quality of our services of placing ads on dressing and shower units, light pole displays and umbrellas. We create beach and street promos, hold samplings, full-cycle open-air parties and much more. We do not offer formal organization of advertising events. Control, attention to the smallest details of each project is the essential part of our work.